Partnering with Samsung to reimagine the iconic Tube map for the first time in over ninety years. The temporarily redesigned map has been redrawn into a circular design to promote the latest Circle to Search with Google feature on the new Samsung Galaxy S24.

King’s Cross Underground Station has been transformed as part of a collaborative takeover that is the largest ever realised on the network, at one of the busiest Tube stations in London.

As part of the two-week takeover, the limited-edition map, which has been designed to work as a functional map of the Tube network, will be on display on Circle line platforms at King’s Cross, Blackfriars, Westminster, Liverpool Street, and Paddington stations.

While not replacing the current Tube map, it shows all eleven London Underground lines, with the campaign having the potential to be seen by 11.7 million people 31st of January to the 13th of February 2024.

A.J Wells are proud to be part of the team delivering this transformation, by manufacturing and installing printed vinyl wall signage for this incredible project.